|
Monopoly on the College MarketWhen it comes to school shopping for the college student, one of the number one things on their list is 3M Command Hooks. Not only are they a great product for hanging just about anything on your walls, but on most campuses, they are the only thing students are allowed to use when decorating. This is due to the technology that 3M owns, the adhesive that releases from walls without paint chips or damage. College students also utilize post-its, tape, and many other products that 3M leads the market in producing. The technologies that 3M engineers are designed to help people in their everyday lives, and this is a business model that has been very successful for this company.
|
Products and Industries3M spans an incredibly wide range of industries and categories. These industries include: automotive, commercial solutions, communications, consumer, design & construction, electronics, energy, health care, manufacturing, mining oil & gas, safety, and transportation. In the "About Us" section of their website, they say, "Every day, we work to solve problems by applying creativity and ingenuity to make life easier. Take a closer look at the world that is around you, and you’ll soon discover that 3M innovation is just about everywhere." And it's true. 3M innovations and technologies are present in all of these industries, across the globe.
|
Brands3M is a fantastic example of endorsed brand architecture. There is a natural synergy between all products and the parent company, despite the wide range of products and industries that the company spans. 3M encompasses many familiar brands: Scotch, Post-It, Scotch-Brite, Command, Filtrete, NexCare, and ScotchBlue. These brands all benefit from their association with 3M as a trusted parent company.
|