FOOD AS IT SHOULD BE.
Celebrate TogethernessOne thing is consistent through every advertisement and on every media platform that Panera uses. Family, friends, and the time that they spend together is emphasized in everything Panera does. This is part of what makes them such an appealing family restaurant. Their menu offers options for kids and adults alike, so the brand is able to back up their promise to bring together families. The restaurants also promote a family atmosphere, with comfortable booths large enough for five people. They also have many outlets, and customers are welcome to stay for extended periods of time to work on projects or study with friends. With every brand touchpoint, Panera shows that good company is just as important as good food.
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Clean IngredientsPanera celebrates food. And they want their food to be clean for their customers. Their goal by the end of 2016 is to remove all artificial preservatives, coloring, and sweeteners from their food. They have a "No No List" for things that they don't believe belong in the food they serve, and they are eliminating each of these artificial ingredients from their menu options one by one. This shows their commitment to stand by their tagline, "food as it should be." It also demonstrates how much the company cares about its customers and the food they put in their bodies.
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