Stay HandmadeEtsy is a space for makers and curators to sell their products to the world, and for customers to find truly one-of-a-kind merchandise.Their mission is to "reimagine commerce in a way in ways that build a more fulfilling and lasting world." They make local artists and communities the source of global joy.
Etsy values craftsmen and women, and aims to empower artists with both a platform and the freedom to run and dictate their own shops. It also attracts creative, individualistic, and passionate customers. |
Handmade Promise |
One of Etsy's biggest strengths, but also a potential weakness, is their commitment to handmade products. Etsy intended to be an "economy-shifter" from the start, by creating an alternative to mass produced commodities. This innovative site gives individual makers the power to run their own business through Etsy's platform of virtual storefronts. This can be a problem for sellers, however, when the demand becomes too great for sellers to supply each handmade piece. Despite the issues, however, this is what differentiates Etsy from other internet commerce sites. It is the promise of unique, individualistic merchandise.
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Website Design |
Etsy can be a mess, because it is full of thousands of items made by diverse individuals and catering to a wide range of styles, preferences, and product categories. There is something there for everyone, but sometimes, it can be hard to find just what you're looking for. The company attempts to remedy this through the layout of the website. Once you find shops, artists, or collections that you like, you can follow them to keep track of the merchandise and trends you like. You can also favorite items. These are specific to your account, and can be organized, much like Pinterest, into different categories. This allows not only each shop, but each buyer, to customize their Etsy experience.
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